The Tools Cult: The History of the Amway Motivational Scam 2022 Directed by Dr. Sean Munger
Multi-Layered Grifting
For over 50 years, a tiny elite at the top of a giant pyramid of grift have been enriching themselves by selling "motivational tools," mostly cassette tapes, to Amway distributors. The behavior-altering effect of these tapes and their associated events are part of why many people refer to Amway as a cult. This in-depth history of the tools business is a story that lies at the very heart of American business, political and even religious history of the past few decades.
Cast
Dr. Sean Munger
Self
Richard "Rich" DeVos
Self (Archive Footage & Photos)
Jay Van Andel
Self (Archive Footage & Photos)