The Secret of Selling the Negro 1954 Directed by Wayne A Langston
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Crew
Director
Writer
Producers
Editor
Art Direction
Set Designer
Makeup Artists
Hairstylists
Director
Writer
Producers
Editor
Art Direction
Set Designer
Makeup Artists
Hairstylists