The Rise and Fall of Lularoe
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The Rise and Fall of Lularoe 2021

Unveils how the company LuLaRoe exploited the full power of social media and the psychological techniques used by multi-level marketers to onboard a massive pool of retailers.

Country USA
Production Country USA
Language English
Spoken Language English
Gneres Crime , Documentary
Production Companies Discovery , Left/Right , BuzzFeed Studios
Release Date 14 December 2021
104 mins
Crew
Producers
Kevin Vargas
Kevin Vargas
Stephanie Liu
Stephanie Liu
Executive Producers
Martha Shane
Martha Shane
Richard Alan Reid
Richard Alan Reid
Pete Ross
Pete Ross
Charlotte Simms
Charlotte Simms
Ken Druckerman
Ken Druckerman
Shelley Sinha
Shelley Sinha
Karolina Waclawiak
Karolina Waclawiak
Banks Tarver
Banks Tarver
Allison Berg
Allison Berg
Cinematography
Christina Wairegi
Christina Wairegi
Editors
Eileen Kennedy
Eileen Kennedy
Mike Rysavy
Mike Rysavy
Victoria Toth
Victoria Toth
Sound
Zach Mueller
Zach Mueller
Camera Operators
Sam Bradley
Sam Bradley
Adam Khan
Adam Khan
Christopher Tawney
Christopher Tawney
Patrick LaValley
Patrick LaValley
Jessica Le
Jessica Le
Additional Photography
Ben Bloodwell
Ben Bloodwell
Eve M. Cohen
Eve M. Cohen
Emily Topper
Emily Topper
Sara Kinney
Sara Kinney
Allison Walsh
Allison Walsh
Jeremy Gould
Jeremy Gould