The Persuaders 2004 Directed by Rachel Dretzin , Barak Goodman
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Cast
Douglas Atkins
Himself
Scott Donaton
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Linda Eatherton
Herself
Stuart Ewen
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Richard Ford
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Richard Frank
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Bob Garfield
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