Pink Ribbons, Inc.

Pink Ribbons, Inc. 2011 Directed by Léa Pool

Capitalizing on hope.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Countries Canada , USA

Production Countries Canada , USA

Language English

Spoken Language English

Gnere Documentary

Production Company ONF | NFB

Budget $900,000

Revenue $25,000

Release Date 11 September 2011

97 mins