Five-a-Day: The Big Con? 2023

The “five-a-day” campaign was launched with a clear objective: to encourage the population to incorporate five portions of fruits and vegetables into their daily diets. It was presented as a crucial measure to combat the growing national obesity crisis in the United Kingdom. However, as this documentary scrutinizes the campaign’s impact, a compelling question emerges: Has the “five-a-day” initiative delivered on its promises, or has it fallen short of its intended goals? Despite the campaign’s widespread awareness, it remains a fact that a significant portion of the population struggles to meet this dietary guideline in their daily lives.