Dieux du Stade – Making of Calendar 2010

Dieux du Stade – Making of Calendar 2010 2018 Directed by Max Guazzini

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Country USA

Production Country Canada

Language English

Production Company Imavision Productions

Release Date 13 July 2018

120 mins