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Coke in the Hole 1972 Directed by Terrence Reid
Performance documentation as part of the “Video Communications: Do-It-Yourself Kit Event”. 18 TV monitors, 18 Coke bottles: A performer beneath the table reaches through a hole for a Coke bottle above the table, pouring its contents out. With the first pouring, the first monitor turns on, which displays a Coke bottle emptying; all other Coke bottles are emptied and monitors are turned on. The industrial mass production of Coke bottles is mirrored by the media’s endless replications.
