ASOS: How Do They Really Do It? 2023 Directed by Steven Prior
Fashion insiders reveal how in just two decades ASOS has become a global powerhouse.
The secrets of the online fashion retailer, with insiders and experts revealing how it has become a global clothes-selling powerhouse in just two decades. Explores how its hi-tech website works and shows how it encourages shoppers to spend and delivers discounts by tracking their preferences, and looks at how the company took on traditional fashion chains and even bought up some of the High Street's biggest brands to become one of the UK's fastest-growing businesses
Country
United Kingdom
Production Country
United Kingdom
Gnere
Documentary
Release Date 29 April 2023
60 mins
